1. to attract or tempt by something flattering or desirable.
2. to fascinate; charm.
18 For when they speak great swelling words of vanity, they allure through the lusts of the flesh, through much wantonness, those that were clean escaped from them who live in error.
The phrase could be read as "by making the lusts of the flesh desirable, they attract the Saints." Or in today's phraseology "Sex Sells."
From unrealistic pictures of women to comedic TV shows depicting sexual conquests, in the world we live in it is impossible not to be affected at all by the preconception that throwing yourself into the sexual game is something you want. While sex in itself is not bad, this obsession with the focus on pleasure rather than connection with the other person is not just bad, it is condemning and demeaning.
Alluring people into sin is one of Satan's greatest tactics. We all want to be happy and if he can show us that what is despicable and soul destroying is actually in fact glamorous and desirable, then his job is pretty much done as people will crawl over each other to get at what he has to offer.
There is a better way. Satan can not make anything, he can only twist what God has created for his own purposes. That means that there is something better than lust, there is something better than base sex, there is something better than the glamor. Those things are love, intimacy and beauty - and they are gifts from God for our happiness.
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